The so-called "scare campaign" (as mentioned in the original post) isn't going to do a lot of mind-changing. Everyone's #1 concern in this world today is $$$. Health is also a major concern but doesn't seem to top money.
The government of New York has come up with a simple way to make people reconsider their drinking habits; add taxes! This, in my opinion, is a good idea, but bad timing. New York is a key state in the US's financial development, and there's no doubt that other states (or even provinces in Canada) will follow New York's action and add tax to pop sooner or later... but this isn't necessarily beneficial to consumers. Yes, the extra tax money is going to go towards improving general public health and reducing obesity and what not, but paying 20 or so cents more for a drink can make a big difference for people with financial difficulties (such as low-income workers), especially in a tough economical time like this.
Now let's take a look at the video included in the original post...
This video was absolutely disgusting. Although fake, it definitely triggered my "ew" senses, especially with the sound effects! But the message in this video is serious; stop drinking fat! Don't take it literally, however, as the video tends to explain that the more pop you drink the faster fatter you'll get. It's a fact!
"Taxes aren't going to teach our children how to have a healthy lifestyle", said Susan Neely, president of the American Beverage Association. She is completely right! Although taxes may spark people's (not only children, but of all ages) second thoughts about buying pop, it won't do much good.
I agree I personally don't think that a few extra cents on pop will stop or really even slow down the rate of pop sold in New York, because when I go to for instance Wonderland a bottle of pop is 3 dollars and that doesn't seem to stop anyone from buying pop.
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